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London Fashion Week
(October 08, 2009)London Fashion Week
Jorj and I never thought we’d show at LFW, so when the opportunity presented itself we were really surprised to be asked. We were invited to show at The Lingerie Boudoir room in Somerset House to give the buyers and press attending the 25th anniversary of the event the ultimate boudoir experience.
We have never done anything quite like this so we were really apprehensive of how to proceed. The organizers of LFW were really supportive all the way from start to finish, making sure we were well informed, felt welcome and integrated. Igor the organizer for the Lingerie Boudoir room and Lingerie Designer, even wrote our press release… I never new people were this helpful and friendly in the fashion world!
On the first day we were rather nervous, we had no idea how we were going to be perceived by the press and buyers, after all we are not a fashion brand. We needed not to worry, as soon as the doors opened our stand rarely had a quiet moment.
In order for me not to make any fashion mistakes, Sarah Arnett dressed me and my assistant Lisa. Everyday we wore their beautiful silk dresses… and everyday we were asked who dressed us. It really was an astounding success, there was so much fashion going on around us and the press and buyers were approaching us to ask us about our dresses!!! I have totally fallen in love with Sarah Arnett’s designs and could very well spend the rest of my days wearing nothing else.
We ran a perfume competition to find the best ‘nose’ at LFW. People had a chance to browse through 85 organic essential oils and choose 3 to make a perfume. The fact that we had such an impressive panel of judges and a winning prize of a bespoke perfume worth over £1’000, made this competition very popular. Read our news on our perfume competition of find out the winner.
Jorj and I really loved being at LFW. We met so many interesting people and it really has done wonders for our brand. As for the fashion… really not a good idea to go to LFW if you don’t have a few platinum credits cards ready to spend on!
